Cadillac Revamping Dealerships With Modern New Look - Cadillac V-Series - CTS-V, STS-V and XLR-V
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post #1 of 1 (permalink) Old 06-10-2011, 12:51 PM Thread Starter
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Cadillac Revamping Dealerships With Modern New Look

Most luxury car dealerships have a style that befits their high-end clients, however Cadillac had lagged behind in this area.

Most Cadillac dealerships are usually a part of a GM store where more affordable makes are also sold.

Now things are about to change, as Cadillac franchises are about to get a look of their own and should help attract new, wealthy clients, rather than those who are in the last stages of their lives.

The new look will feature premium materials like English Oak, matte porcelain tiles and brushed stainless steel accents to give the dealership a richer feel. Customers will also benefit from a modern customer lounge with a coffee bar.

The new design is the work of Gensler Architects, who worked with Cadillac to achieve this new look. GM says they plan to have over 200 of their dealerships to adopt the new look within two years.

Suburban Cadillac of Ann Arbor, MI. is the first to adopt the new look. Their general manager Mike Mosser said "If you want to compete in the luxury market, you have to create the right environment for customers. The new showroom greets potential buyers with a look and feel that puts us at the top of class in the luxury market."

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