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W.K. Cherry Design VRS Concept on Display at Pebble Beach Concours
Considering how long it's been around, we were surprised to see the VRS Concept on display at the Concept lawn at the Pebble Beach Concours d'Elegance. Regardless, it's a unique vehicle using a tubular chassis and a first-gen Cadillac CTS-V engine. The Caddy connection is an obvious one thanks to the dramatic front grille. Equally dramatic is the rear end with a set of massive 22-inch Alcoa wheels.
The connection to Cadillac is an even more direct one than that, however, with company founder Wayne Cherry a former Cadillac designer.
While hardly a concept that's headed to production, when we spoke with a company representative earlier in the week (when the car was on display at The Quail), we learned that at one point six Cadillac dealers had expressed interest in purchasing VRS models as show pieces in their dealerships. That all fell apart with the recession, but with the economy starting to get back on track and Cadillac starting to position itself as competitor in the luxury segment, perhaps Mr. Cherry will have a few customers after all. Heck, knowing the income of the folks viewing the car at the Pebble Beach concours, maybe some of them will pick up a VRS as show-piece for their 12 car garage.
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