ekool
02-01-2005, 09:18 PM
Cadillac Is The Official Vehicle Of Super Bowl XXXIX
February 2005 (Newstream) -- Cadillac - the official vehicle of the Super Bowl for the fourth consecutive year - will launch its new V-Series performance vehicles and the first high-definition car commercial in its new ads during the Super Bowl XXXIX telecast.
Cadillac will debut a 60-second spot, "Barrels" that showcases the CTS-V, STS-V and XLR-V - focusing on their ability to go 0-60 mph in under five seconds. Each of the three vehicles is shown slowly backing up into dark tunnels until only the headlamps are visible. A rapid succession of sounds is then heard followed by a shot of each vehicle barreling out of its tunnel.
Cadillac will also be presenting sponsor of the Super Bowl XXXIX MVP Award immediately following the game, during which the MVP will have the opportunity to select the Cadillac of his choice. During the MVP Award show, a 60-second spot entitled "Elope" will air that tells the story of a girl and her boyfriend sneaking off to get married in her father's Cadillac XLR. As the first car commercial shot and finished in high definition, "Elope" dramatically showcases the many features of the XLR.
The Super Bowl ads continue Cadillac's "Break Through" theme that debuted on the 2002 Super Bowl broadcast and has since become the most successful in Cadillac's history. The Cadillac "Break Through" campaign now leads the luxury segment in ad awareness and the brand is attracting a broader base of consumers, namely women. Since 2000, the average age of a Cadillac buyer is down from 64 to 57
http://newstream.medialink.com/home.aspx?story=30087
http://newstream.medialink.com/home.aspx
February 2005 (Newstream) -- Cadillac - the official vehicle of the Super Bowl for the fourth consecutive year - will launch its new V-Series performance vehicles and the first high-definition car commercial in its new ads during the Super Bowl XXXIX telecast.
Cadillac will debut a 60-second spot, "Barrels" that showcases the CTS-V, STS-V and XLR-V - focusing on their ability to go 0-60 mph in under five seconds. Each of the three vehicles is shown slowly backing up into dark tunnels until only the headlamps are visible. A rapid succession of sounds is then heard followed by a shot of each vehicle barreling out of its tunnel.
Cadillac will also be presenting sponsor of the Super Bowl XXXIX MVP Award immediately following the game, during which the MVP will have the opportunity to select the Cadillac of his choice. During the MVP Award show, a 60-second spot entitled "Elope" will air that tells the story of a girl and her boyfriend sneaking off to get married in her father's Cadillac XLR. As the first car commercial shot and finished in high definition, "Elope" dramatically showcases the many features of the XLR.
The Super Bowl ads continue Cadillac's "Break Through" theme that debuted on the 2002 Super Bowl broadcast and has since become the most successful in Cadillac's history. The Cadillac "Break Through" campaign now leads the luxury segment in ad awareness and the brand is attracting a broader base of consumers, namely women. Since 2000, the average age of a Cadillac buyer is down from 64 to 57
http://newstream.medialink.com/home.aspx?story=30087
http://newstream.medialink.com/home.aspx